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Storytelling & Story Banking

Which is more likely to grab your attention: reading a statistic about the number of people who benefit from a service, or hearing a story about how that service saved someone’s life?

You would probably choose a good story! While data is valuable for broadly demonstrating different kinds of impact, a moving story can establish an emotional connection between that data and an audience.

Fortunately, because of their unique mission to serve the medically underserved, Community Health Centers are full of powerful stories. When properly collected, these stories may be used in annual reports and social media campaigns, or may even be shared with legislators, news publications, donors, partners, and advocates. (For storytelling tips and best practices, check out “The Ultimate Guide to Nonprofit Storytelling” from the Donorbox Nonprofit Blog.)

The process of collecting and cataloging stories is called Story Banking. A Story Bank is an archive of stories, key issues, storyteller information, and related materials.

Story Banking is essentially a three-step process:
[rtbs name=”story-banking”]

Graphic for story banking
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